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Sony runs a diverse portfolio of businesses centered on "People" to realize its Purpose to "fill the world with emotion, through the power of creativity and technology," under the corporate direction of "getting closer to people." In pursuing this Purpose, Sony's sustainable value creation through business can be divided into categories based on three perspectives: users, creators, and the society in which people live.

Enriching people's hearts through the delivery of emotional experiences

Helping creators realize their dreams

Contributing to society through the delivery of safety, health and reliability.

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)

started as a small company with capital of just 190,000 yen and approximately 20 employees.

Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory

that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."

Symbolizing Sony's spirit of challenge to "do what has never been done before,"

the company has continued to release countless "Japan's first" and "world's first" products.


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€10,862.30 €11,434.00
Sony HXCU-FB80 4K / HD Camera Control  The HXCU-FB80 4K/HD Camera Control Unit (CCU) connects to the HD color camera or HD camera adapter CA-FB70 which in turn is connected to the solid state camera. The unit...
€24,912.80 €26,224.00
Sony HXC-FB80KN Broadcast Camera Sony is always continuing to innovate on the image sensor after it launched the CCD to the world. It is pursuing further development of the small, high-performance image sensor: the...
€3,154.00 €3,320.00
HXR-NX200 - SONY CAMCORDER The HXR-NX200 is a compact, affordable camcorder with a large 1″ sensor and new color reproduction for superb picture quality in 4K or Full-HD. The camcorder offers all the professional...
€33.25 €35.00
Sony MDRZX310 Headphones. Headphones with a lightweight foldable headband design, 30 mm driver and 98 dB/mW sensitivity. Sony MDR-ZX310, Earbud, 10 - 24000 Hz, 98 dB, 24 ?, 3 cm, Dynamic.
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